“We’re saying goodbye to TweetDeck for the Mac app to focus on making TweetDeck even better and testing our new Preview,” the TweetDeck team said on Twitter. The app has remained on the Mac App Store after Twitter previously retired the TweetDeck app for Windows, but the company now invites Mac users to switch to the web version of TweetDeck.
#Better tweetdeck for mac#
Note that Twitter Blue was launched to US users in November last year, so really, based on early interest, Q1 should have seen close to maximum interest in the option.Ĭlearly, the things that Twitter deems valuable are not the same as what users are willing to pay for, which could mean that it is indeed going to go ahead with this updated version of TweetDeck as a paid offering.Twitter announced today that it will be sunsetting its TweetDeck for Mac app on July 1. As the company noted in its Q1 2022 report, its subscription and other revenue elements brought in $94 million in the period - which actually represents a 31% decrease year-over-year. That’s why Twitter Blue’s not really moving the needle as yet. Undo tweets, new color options, NFT profile pictures, and a couple of other tools have sparked some interest, but they’re not really worth the monthly fee for the majority of users.
Which could make it a pretty hard sell - unless Twitter’s still looking to build in more before a bigger launch.īut then again, Twitter doesn’t really seem to get this aspect, going on the Twitter Blue example at least.
#Better tweetdeck free#
If it were to beef up these tools in a new business tier of its subscription offerings, that could be a valuable offering.īut the current TweetDeck Preview is little more than a re-shell of the current, free app. Twitter scaled back its analytics tools in 2020, with the removal of its Audience Insights element, and it hasn’t added any alternative data options since. If it were to add significantly valuable business tools, like improved analytics, updated search tools (covering different elements of the app) and more competitor research options, it could likely charge significantly more than the current $3 per month for Twitter Blue, and businesses would pay. That could, however, be a lucrative pathway for Twitter to consider. Twitter could make TweetDeck better than all of them, by incorporating all of their various functionalities, but thus far that doesn’t seem like the direction that Twitter’s looking to take with the new app. Especially considering there are so many third-party platforms that offer similar tools. While the TweetDeck Preview looks interesting, there are no major, compelling new additions to the app’s functionality, nothing that would suddenly make it a ‘must have’ platform, and would justify the extra spend. So the indications are that, eventually, when it’s made generally available to everyone, users will have to pay to access the upgraded TweetDeck. We’ll have more to share soon as we learn from these tests.” We want to get feedback on how we can expand TweetDeck’s offerings for those who use it the most. We’ll take these lessons into account as we explore what TweetDeck could look like within Twitter’s subscription offerings later on. “We’re exploring how we can give people more customization and control using TweetDeck.
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